SEO can be simply defined as the act of optimizing a site to receive free, or paid, traffic in the search engine’s result pages (SERPS). From this basic definition, however, a great deal can be deduced about SEO Consultants. SEO Consultants provides SEO consulting, SMO, and local SEO consulting services to businesses of all sizes.
Organic search engine optimization refers to optimizing a site to receive free, natural, organic traffic without paying for paid advertising. On the other hand, off-page SEO involves using strategic techniques to position your site higher within the search engine result pages for specific keywords. Organic SEO audits are conducted to detect any problems such as broken links, misspelled keywords, poor content or duplicate content and other SEO issues that may impact your site’s organic search results. Organic SEO audits will help your business remain highly competitive in today’s market.
On-page SEO audits typically involve several tasks including link analysis to identify strong and weak sites; on-page optimization including keyword research and content analysis; site structure analysis including navigation, internal linking structures, and web content; and testing for successful linking campaigns with key directories and web crawlers. SEO Consultants use these audits as an in-depth method to ensure your website is optimized for the search engines, and to understand why certain techniques may be more effective than others. These audits also help identify areas for improvement.
Another aspect of Search Engine Optimization (SEO) is the use of pay per click (PPC) marketing.
With PPC, a search engine optimization company places ads on your site in return for visitors making click-through rate (CTR) – a measurement of the number of times a visitor clicks through to your website. Google, Yahoo, and Bing all have ad networks which allow you to bid on keywords that are relevant to your products or services. With a successful CTR, you can boost your conversion rate and your profit margin. The rate at which an AdSense advertiser’s ad is clicked will determine the amount paid by the company.
Another area of Search Engine Optimization (SEO) concerns digital marketing, the use of digital media such as video and images to promote your business. SEO Consultants can advise you on creating well-designed and content rich digital marketing campaigns. They can also provide you with advice on how to optimize your social media websites and social bookmarking sites for the search engines. These digital marketing strategies can drive relevant traffic to your site, resulting in increased sales and profits.
There are literally hundreds of social media and bookmarking sites on the Internet today. However, they have not been specifically optimized for search engines and marketers will not know which ones will be effective for their target audience without experience in digital marketing. A Search Engine Optimization consultant can advise you on the best methods to use for your particular industry and can ensure that the content on your sites is unique and relevant to your target audience.
Your company’s website is one of the first things visitors see, so it must be well advertised. One way to advertise is by using pay per click (PPC) advertising. In order to attract visitors and increase your click-through rate (CTR), your company should consider bidding on keywords that are highly searched for, but may not be well understood by your audience. Search Engine Optimization Consultants can help you with PPC and social media bidding, ensuring that your advertising is targeted to your specific market and increasing your CTR. This will result in higher search engine rankings and potentially more customers.
The goal of Search Engine Optimization is to boost your page rank and generate traffic.
- The most important thing to remember is that you need to enhance your website structure in order to perform well in the search engines.
- For example, your site structure should include a site map, internal linking, a sitemap, a database, external linking, and good content.
- Creating informative and keyword-rich content is essential to successful Search Engine Optimization.
- A consultant can assist you with good on-page optimization techniques and can ensure your site structure is optimized properly.